Dynamics 365 Customer Insights vs. Marketo Comparison Table 

Which is better, Dynamics 365 Customer Insights vs Marketo?

There is a wide range of CRM and marketing automation platforms and tools available to choose from. Choosing the right solution can seem overwhelming. All solutions have their pros and cons, so let us look at Dynamics 365 Customer Insights vs Marketo. We can start by saying they both offer powerful features and have a solid reputation among marketers worldwide.

There are, however, key differences that might make Dynamics 365 the better choice for some organisations.

Dynamics 365 Customer Insights vs Marketo CRM Comparison Table

So which is better, Dynamics 365 Customer Insights (also known as Dynamics 365 Marketing) or Marketo?

It comes down to your requirements. Stand out considerations are as follow:

• Integration with Microsoft Ecosystem: Let’s face it, many organisations are using familiar Microsoft solutions and apps already. Dynamics 365 Customer Insights offers seamless integration with Microsoft tools (PowerBI, Teams, Office 365, Sharepoint), providing a cohesive experience. Marketo will require additional integrations to achieve the same experience, which can complicate workflows and increase costs.
• Data Unification: Dynamics 365 excels in data unification, giving you a complete view of your customers via a single database without needing additional tools, unlike Marketo, which will generally operate as another standalone system in your technology mix. If your team used Dynamics 365 CRM or ERP systems, then this is a no-brainer. Dynamics 365 offers a single database for CRM, Customer Service and Field Service scenarios – in addition to just Marketing automation, providing a true, 360 degree view of the customer without complex integrations.
• Customisable CRM Workflows: Dynamics 365 offers more advanced and customisable workflow mapping across CRM, Customer Service and Field Service scenarios, allowing for deeper insights and more personalised customer experiences.
• AI and Predictive Analytics: While Marketo does offer advanced AI capabilities, they come with a higher cost and complexity. Dynamics 365 provides built-in, user-friendly AI features that are more accessible.
• Security and Compliance: Dynamics 365 offers enterprise-grade security with flexible server location options, making it more suitable for organisations with greater compliance needs, like Government for example.

While Marketo is a powerful platform, Dynamics 365 Customer Insights offers a more integrated, cost-efficient, and user-friendly solution, particularly for organisations already invested in the Microsoft ecosystem.

Find out more about Dynamics 365 Customer Insights. Walkerscott are a certified Microsoft Solutions Partner and Dynamics 365 specialists. We can help you implement Dynamics 365 Customer Insights.