Comparing apples and oranges: Dynamics 365 Customer Insights vs Mailchimp
Mailchimp is well-known for its email marketing capabilities, it is a great choice for smaller businesses looking for a simple email marketing solution. The reality is, the comparison between these two solutions is really not a fair one. Mailchimp is not a comprehensive CRM solution, anyone looking for a CRM would need more functionality than Mailchimp can offer. Dynamics 365 Customer Insights is a far more powerful solution. Let us explore the key differences and why Dynamics 365 might be the better choice for your business.
Dynamics 365 Customer Insights vs Mailchimp Comparison Table
Dynamics 365 Customer Insights
Mailchimp
Integration with Microsoft Ecosystem
Dynamics 365 Customer Insights
Fully integrated with Microsoft tools (Power BI, Azure, Teams, Office 365, Sharepoint)
Mailchimp
No native Microsoft integration
Data Unification
Dynamics 365 Customer Insights
Comprehensive customer data unification across all touchpoints
Mailchimp
Primarily email-focused
Customer Journey Mapping
Dynamics 365 Customer Insights
Advanced, customisable journey mapping with deep insights
Mailchimp
Basic automation
AI and Predictive Analytics
Dynamics 365 Customer Insights
Built-in AI-driven insights and predictive analytics
Mailchimp
Limited to basic AI
Scalability and Flexibility
Dynamics 365 Customer Insights
Easily scalable within the Microsoft cloud ecosystem
Mailchimp
Limited by platform capabilities
Cost Efficiency
Dynamics 365 Customer Insights
Long-term cost savings with comprehensive solutions within the Microsoft stack
Mailchimp
Inexpensive but limited features
Security and Compliance
Dynamics 365 Customer Insights
Enterprise-grade security with flexible server location options
Mailchimp
Basic security for small businesses
Customer Support and Resources
Dynamics 365 Customer Insights
Extensive support with access to Microsoft’s vast resources and community
Mailchimp
Limited support in lower tiers
So which is better, Dynamics 365 Customer Insights (also known as Dynamics 365 Marketing) or Mailchimp?
It comes down to your requirements. Stand out considerations are as follow:
- Data Unification: While Mailchimp is strong in email marketing, Dynamics 365 offers comprehensive data unification across all customer touchpoints, giving you a complete picture of your customers. If your team used Dynamics 365 CRM or ERP systems, then this is a no-brainer. Dynamics 365 offers a single database for CRM, Customer Service and Field Service scenarios – in addition to just Marketing automation, providing a true, 360 degree view of the customer without complex integrations.
- Customisable CRM Workflows: Dynamics 365 offers more advanced and customisable workflow mapping across CRM, Customer Service and Field Service scenarios, allowing for deeper insights and more personalised customer experiences.
- AI and Predictive Analytics: Dynamics 365 includes built-in AI and predictive analytics, offering more advanced capabilities than Mailchimp’s basic automation features.
- Scalability: As your business grows, Dynamics 365 can easily scale within the Microsoft cloud ecosystem, while Mailchimp’s features are more limited.
- Security and Compliance: Dynamics 365 provides enterprise-grade security with more flexible server location options, making it better suited for larger organisations with stringent security needs.
Mailchimp is a great tool for small businesses focused on email marketing, but if you are looking for a comprehensive, scalable, and secure CRM platform, Dynamics 365 Customer Insights is the better choice.
Find out more about Dynamics 365 Customer Insights. Walkerscott are a certified Microsoft Solutions Partner and Dynamics 365 specialists. We can help you implement Dynamics 365 Customer Insights.