How does Dynamics 365 Customer Insights compare to HubSpot?
HubSpot is a popular choice for many businesses, especially small to mid-sized companies. If we compare Hubspot to Dynamics 365 Customer Insights, there are several areas of difference, where Dynamics 365 offers superior features, particularly for businesses looking for deeper data insights and better integration with the Microsoft ecosystem.
Dynamics 365 Customer Insights vs Hubspot Comparison Table
Dynamics 365 Customer Insights
HubSpot
Integration with Microsoft Ecosystem
Dynamics 365 Customer Insights
Fully integrated with Microsoft tools (Power BI, Azure, Teams, Office 365, Sharepoint)
HubSpot
Limited integration within Microsoft tools
Data Unification
Dynamics 365 Customer Insights
Comprehensive customer data unification across all touchpoints
HubSpot
Basic CRM functionality
Customer Journey Mapping
Dynamics 365 Customer Insights
Advanced, customisable journey mapping with deep insights
HubSpot
Limited and less customisable
AI and Predictive Analytics
Dynamics 365 Customer Insights
Built-in AI-driven insights and predictive analytics
HubSpot
Basic AI capabilities
Scalability and Flexibility
Dynamics 365 Customer Insights
Easily scalable within the Microsoft cloud ecosystem
HubSpot
Limited scalability in free tiers
Cost Efficiency
Dynamics 365 Customer Insights
Long-term cost savings with comprehensive solutions within the Microsoft stack
HubSpot
Higher costs as you scale
Security and Compliance
Dynamics 365 Customer Insights
Enterprise-grade security with flexible server location options
HubSpot
Good security, limited server location options
Customer Support and Resources
Dynamics 365 Customer Insights
Extensive support with access to Microsoft’s vast resources and community
HubSpot
Strong support, but platform-specific
So which is better, Dynamics 365 Customer Insights (also known as Dynamics 365 Marketing) or Hubspot?
It comes down to your requirements. Stand out considerations are as follow:
- Integration with Microsoft Ecosystem: Dynamics 365 provides native integration with Microsoft tools (PowerBI, Teams, Office 365, Sharepoint), offering a unified experience that HubSpot’s more limited integrations can’t match.
- Single Database: Dynamics 365 offers a single database for CRM, Customer Service and Field Service scenarios – in addition to just Marketing automation, providing a true, 360 degree view of the customer without complex integrations.
- Customisable CRM Workflows: Dynamics 365 offers more advanced and customisable workflow mapping across CRM, Customer Service and Field Service scenarios, allowing for deeper insights and more personalised customer experiences.
- Scalability: Dynamics 365 is highly scalable within the Microsoft cloud, whereas HubSpot’s scalability is limited in its lower-tier plans.
- Cost Efficiency: Over time, Dynamics 365 can prove more cost-efficient, particularly for businesses that grow and require more advanced features.
While HubSpot is great for smaller businesses and those just starting with CRM, Dynamics 365 Customer Insights offers a more robust, scalable, and integrated solution for businesses looking to grow and maximise the value of their customer data.
Find out more about Dynamics 365 Customer Insights. Walkerscott are a certified Microsoft Solutions Partner and Dynamics 365 specialists. We can help you implement Dynamics 365 Customer Insights.